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Can you feel the Yellow Spirit?
In preparation for their TOUR DE PARIS 2022, the Team Rynkeby Hohes C in their yellow jerseys visited us in June on one of their weekend training rides. We wanted to find out how BENEO’s unique carbohydrate Palatinose™ helps them in their sport and what they like about it. For this reason, we interviewed two…
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Author: Michele Leyer
Michele Leyer
Michèle began her career in 2000 as an Account Manager Automotive with Cobra Tradepoint Communications & Brands Consults GmbH (Frankfurt am Main/Germany). In 2002 she joined BENEO-Palatinit GmbH, a division of Suedzucker AG, in Mannheim (Germany) as Manager Marketing Services & Events. In 2006, she graduated from Business School (WA Pfalz) as a Diplom-Betriebswirt (WA) with a thesis on online marketing. In 2010, Michèle took over as Corporate Design & Event Manager at BENEO GmbH. Since 2017 until today she supports BENEO in her function as Manager Corporate Design & Marketing Tools. In her role, she ensures that BENEO is globally identifiable and platform-independent through a clear image with a carefully defined corporate design. Michèle also develops tools to support Sales, Marketing and Corporate Communications worldwide. Among other things, she is responsible for the conceptual development and management of BENEO’s commercial web presence (beneo.com) and played a key role in the creation of the BENEO blog.