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Author: Julian Mellentin

Julian Mellentin

Julian Mellentin

Julian Mellentin is the founder of New Nutrition Business ( ), a company dedicated to provide strategic and marketing insights to the global health and nutrition business since 1995.

New Nutrition Business has offices in London, Scotland, Portugal, USA and affiliates in Korea and Japan and is best-known for its annual 10 Key Trends in the Business of Food & Health.

Julian Mellentin is one of the few world experts in the business of food, nutrition and health. A brand marketer in his past life, Julian is co-author of The Functional Foods Revolution, the first-ever book on the business of functional foods (available in Japanese as well as English) and The Food & Health Marketing Handbook.

A graduate of Oxford University, he began his career as a marketer at Unilever and has since lived and worked in most countries in Europe, as well as in Hong Kong and New Zealand.